In the 2020 iteration of Forbes' rankings of NBA franchise values, the Bulls again found themselves near the top.
As in 2019, Forbes ranked the Bulls fourth in the NBA with a $3.2 billion valuation as a team. Only the Knicks ($4.6 billion), Lakers ($4.4 billion) and Warriors ($4.3 billion) were valued higher, with the Celtics ($3.1 billion) rounding out the top five. All rank well above the league average of $2.12 billion. Turns out markets matter.
The Bulls' $3.2 billion valuation is up from $2.9 billion in 2019, roughly a 10 percent increase.
Forbes also determined that NBA franchises are collectively growing at a faster rate than notable competitors. According to Forbes, NBA franchise values grew, on average, 14 percent in the past year compared to an 11 percent average increase in the NFL and 8 percent average increase in MLB. Rumors of a low ratings-fueled demise may have been slightly exaggerated.
On-court doldrums aside, it's probably a given that the Bulls will continue to find themselves in the upper strata of NBA franchise values for the foreseeable future.
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