Popeyes evokes Michael Jordan's ‘I'm back' to announce return of chicken sandwich

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Popeyes Chicken has used some unusual marketing techniques to promote its chicken sandwich. Their latest trick evoked one of the most memorable moments in Chicago sports history.

Popeyes is bringing back the chicken sandwich, which was originally only available for a limited time. On Monday, the fast food chain sent out a press release with Michael Jordan’s iconic “I’m back” as the only words of the release.

It’s nowhere near as important as the best basketball player of all-time returning to the game, but, hey, it got some extra attention to a fast food meal.

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