All the Blackhawks' Stanley Cup titles and sold out crowds apparently haven't led to fan satisfaction.
At least, that's what a study from J.D. Power released on Tuesday said.
Perhaps surprisingly the Fire took the top spot while the Blackhawks finished just fourth out of the six Chicago men's professional sports teams. The Fire have been the worst team in the city as far as results in recent years, but that's not one of the main factors that J.D. Power used.
The Fan Experience Study measures customer satisfaction of major pro sports teams in New York, Los Angeles, Chicago and Houston across seven factors. They are (in order of importance): seating area and game experience; security and ushers; leaving the game; arriving at the game; food and beverage; ticket purchase; and souvenirs and merchandise. Satisfaction is measured on a 1,000-point scale. Additional factors that were measured—but not included in the official ranking—were loyalty and future intentions; team performance (on-field); and team image.
According to the study, the Fire ranked first in Chicago in souvenirs and merchandise, security and ushers, ticket purchase, food and beverage and leaving the game.
The Bulls were second, followed by the White Sox, the Blackhawks and the Cubs. The Bears came in last.
