Sports Business Minute: Sky is the limit for Nike, Under Armour


One of the biggest issues in 2015 sports has been corporate involvement with teams and athletes.

As if Jordan Spieth didn't have a good enough year, Under Armour extended his 10-year deal.

Nike is also reaching new heights with Lebron James, but adidas is investing in players who otherwise wouldn't have gotten those dollars, says CSN Sports Business Insider Rick Horrow.

For example, Houston Rocket's front man James Harden landed a $200 million dollar deal with adidas. And in other odd-ball money news, National Car Rental signed a 20-year, $158 million deal to name the St. Louis Rams' NFL stadium.

For more, check out the Sports Business Minute clip above and follow @RickHorrow on Twitter.

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